Case study

Support Children’s Hospital Los Angeles

Over $5,000,000 raised per year to find a cure for child hood illnesses.​

About This Project

Discovering new ways to increase participation and online donations for children experiencing certain medical conditions.

Children’s Hospital Los Angeles needed a way to increase online donations for children experiencing certain medical conditions.

Utilizing the technology available in the Blackbaud Sphere content management and fundraising system, we created a strategy around the Custom Friends Asking Friends tool. The personalized solution we presented promised to connect and engage users in a unique way.


  • Project manager
  • Design lead
  • Content Strategy
  • Development


  • Online fundraising strategy
  • UX/UI design
  • Responsive design
  • Hi-fidelity prototypes

User Experience and Design

Our team worked closely with the hospital’s marketing and communications department in order to provide strategic User Experience solutions, website design and development. This collaboration resulted in the successful implementation of a customized personal fundraising platform that would allow fundraisers to connect with their intended audience and encourage new donations.

Creating a personalized experience

Fundraisers have the ability to fully customize their fundraising pages with personal stories and fundraising goals. After registration they have access to their fundraising dashboard where they can ask friends and family to donate and track milestones with an easy to use interface.  

The final result was a platform that promotes online fundraising that is both user-friendly and comprehensive. Since the launch of in January 2014, the hospital has continued to experienced a significant increase in donations and fundraising participation online year after year.

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