Case study

Tell Every Amazing Lady About Ovarian Cancer

Louisa M. McGregor Ovarian Cancer Foundation

Tell Every Amazing Lady, also known as T.E.A.L.®, is on a mission to advocate for women’s health and wellness services, including public awareness and education of the signs, symptoms and risk factors of ovarian cancer, providing support to those impacted by the disease and raising funds for research in order to find a screening test and a cure.

About this project

Over the years, Tell Every Amazing Lady’s mission has evolved from fundraising and coordinating Run/Walk events to truly advocating for women’s health through education and support services for individuals recently diagnosed and survivors of Ovarian Cancer.

With the change in landscape, especially during the Covid19 era, this Non-Profit organization had to shift gears and reinvent the way to not only raise funding for research and clinical trials but be sure there is a solid platform to support anyone effected by Ovarian Cancer. was designed and developed to be a stand alone online resource or those seeking knowledge and support for women’s health and wellness.


  • Project Management
  • Brand Identity
  • UX/UI Design
  • Prototyping
  • Content Strategy
  • Development


  • Desktop
  • Mobile
  • Digital Marketing

Refreshed Brand Identity

T.E.A.L.®’s brand identity has a special history that is closely tied to its founders and mission to support Ovarian Cancer initiatives. Logo and color updates were carefully considered in order to keep the identifiable look and feel that supporters of T.E.A.L. recognize but adapted to ensure clarity across mediums.

Mission Focused Online Experience

Dedicated to educating the public about Ovarian Cancer, Tell Every Amazing Lady’s new website promotes a more focused mission to spread awareness, promote programs to those in need of support, and effectively engage the community with multiple ways to give.

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